About Us
WANDRD wasn’t born in a boardroom and it isn’t the brainchild of some serial entrepreneurs looking for the next “big thing”. No, WANDRD was born from two brothers who weren’t satisfied with the status quo. And while we've grown into a thriving team of passionate travelers, photographers, and creators (and a couple of smart asses), the same principles that founded our company run strongly through our veins.
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BORN IN THE WILD
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Our mission is simple:
Inspire people to get out and live passionately; exploring, creating, and living life in the moment. We just happen to do that by creating the world’s best gear.
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Our Passions
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Relationships Over Profits
We're family-owned, crowdfunded, and proud of it! We don't answer to investors or stockholders, and we didn't start this business to get rich. Not to get too sappy here, but the thing that keeps us going is the people we get to work with every day. From our employees to our customers, to our business partners — our relationships come first.
Lifelong Goods
Creating quality products that last a lifetime is a responsibility that we take very seriously. It's not a responsibility just to our customers, but to the environment as well. Because well-built, versatile products stay in your hands and out of a landfill.
Own-Er-Ship (Own-Our-Shit)
We are accountable to the brand, to each other, and to the earth. We're not perfect, and we don't pretend to be, but we promise to be transparent in everything we do, and to minimize our footprint. Simply put, the buck stops with us.
Radically Curious
We're curious, open, and receptive — always looking for new things, ideas, and perspectives. We challenge the status quo and question what has been done before. We're not afraid to make mistakes and we're sure as hell not afraid to take risks.
Never Work
Ok guys, obviously we work and there are sucky days. But we don't work for the brand, we live the brand. We believe in what we're doing and when we stop believing in it, we'll stop doing it.
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These aren't in place as a marketing piece to make us look good (we'll leave that to the big guys), but we believe in these values to our core and make them a part of our daily lives here at WANDRD.
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See How Our Story Has Shaped Our Products
We wouldn't be in business without good partners, and especially the great people who put so much care into making our products in Vietnam.
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This is our story.
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